About us
ABOUT US
Transforming Agriculture
As global awareness of sustainable practices increases, more communities are adopting soil-less growing methods to combat food insecurity and environmental degradation.
Discover New Growing Techniques
Focus on the grower – understand their needs and provide innovative solutions.
We believe in revolutionizing the way we grow food.
Join us in this agricultural evolution.
Meet our team of experts
Dedicated experts fueling our growth
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He is passionate about revolutionizing agriculture through innovative soil-less growing systems that enhance plant health and yield.
Mich Stark
Chief Sustainability Officer
Mich thrives on innovation. With years of experience in agricultural technology, Mich has been instrumental in advancing our soil-less growing systems.
Alex Ubileen
Chief Technical Officer
Alex is a passionate leader who inspires our team of engineers and cultivates a community of innovative thinkers in the ag-tech space.
Maria Perez
Chief Financial Officer
Maria, with her extensive background in agronomy, helps us optimize our growth systems and ensures we meet our sustainability goals.